The Wild Flame Hoodie is made for salty mornings, post-surf coffees, road trips and everything in between.
Featuring our signature hibiscus flame design and oversized unisex fit, it’s the kind of hoodie you’ll throw on after every surf and somehow end up wearing every day.
Warm, comfy and built to be lived in.
The Story Behind Wild Flame
Wild Flame represents everything Surf Proud stands for.
The hibiscus symbolises the softer side of us—flow, grace, connection and the confidence to embrace who we are.
The flames represent the fire within. The resilience to keep showing up, push through challenges and never let anything standing in the way stop us from chasing our goals.
Together, they remind us that you don’t have to choose between being soft and being strong. You can be both.
That’s the heart of Surf Proud.
Being proud of where you’re at in your surfing. Proud of the progress you’re making. Proud of showing up, even when it’s hard. And most importantly, proud of who you are.
Because confidence isn’t about being the best surfer in the water. It’s about backing yourself, embracing your own journey and doing it your way.
Fabric: 100% cotton
Fabric Thickness: Thick
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Notes: Each piece is handcrafted, ensuring its uniqueness. Minor variations from website images are natural and highlight its artisanal quality.
The Wild Flame Hoodie is made for salty mornings, post-surf coffees, road trips and everything in between.
Featuring our signature hibiscus flame design and oversized unisex fit, it’s the kind of hoodie you’ll throw on after every surf and somehow end up wearing every day.
Warm, comfy and built to be lived in.
The Story Behind Wild Flame
Wild Flame represents everything Surf Proud stands for.
The hibiscus symbolises the softer side of us—flow, grace, connection and the confidence to embrace who we are.
The flames represent the fire within. The resilience to keep showing up, push through challenges and never let anything standing in the way stop us from chasing our goals.
Together, they remind us that you don’t have to choose between being soft and being strong. You can be both.
That’s the heart of Surf Proud.
Being proud of where you’re at in your surfing. Proud of the progress you’re making. Proud of showing up, even when it’s hard. And most importantly, proud of who you are.
Because confidence isn’t about being the best surfer in the water. It’s about backing yourself, embracing your own journey and doing it your way.
Fabric: 100% cotton
Fabric Thickness: Thick
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Notes: Each piece is handcrafted, ensuring its uniqueness. Minor variations from website images are natural and highlight its artisanal quality.
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